THOUGHTS
ON THE CRAFT.
Writing on web development, AI automation, and the art of building software that lasts longer than the hype cycle.
Building AI Pipelines That Actually Work in Production
Everyone's building ChatGPT wrappers. Shipping one that holds up at 3am on a Tuesday — with no alerts firing and no one watching — is an entirely different problem.
The No-Code Migration Playbook
When Webflow stops being enough. A practical guide to migrating from no-code to a custom codebase without destroying your product team's sanity.
Shipping Fast Without Breaking Things
Speed and quality aren't opposites. The teams that ship fast sustainably have better processes, not lower standards.
How We Cut Client Onboarding From 12 Days to 2
A SaaS client was losing deals because their onboarding took nearly two weeks. We built a single automation pipeline. Now it takes two days. This is the story of that build.
Fast Websites Win: The Performance–Revenue Link
Performance isn't a nicety — it's a revenue lever. Here's how to think about load times as a business metric, with data on what each second of delay actually costs you.
Webflow vs Framer: An Honest 2026 Comparison
After shipping production sites on both platforms this year, I have strong opinions. Neither is a clear winner — it entirely depends on your situation, and I'm going to explain why.
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